Social Strategy
ThoughtCl0ud
As Sr. Social Media Manager at ThoughtCl0ud I was responsible for overseeing the creative direction of all content from sales, to the website, social media, and beyond. I collaborated with web developers, the newsletter team, writers, graphic designers, and Brand Ambassadors to deliver assets and provide details on sale initiatives and giveaways.
I scheduled and wrote for all their social media post to increase their followers by 72%.
Below are samples of all Social Media initiatives and responsibilities I managed.
I led the creative and sales strategy on our Spring Rejuvenation Sale.
I led the creative and sales strategy on our Endless Summer Sale.
I led the creative and sales strategy on our Radidate In May Sale.
I led the creative and sales strategy on our Spring Rejuvenation Sale.
I led quarterly sales campaigns, coming up with their creative and managing asset delivery and copywriting helping increase ThoughtCl0ud's Gross Monthly Revenue by 61% over the previous year.
One of the largest giveaways I ran, it helped increase our overall organic impressions and engagement.
I led the creative direction and management of the national CBD Day Giveaway.
Another example of the monthly giveaways I would manage and lead.
One of the largest giveaways I ran, it helped increase our overall organic impressions and engagement.
I led the giveaway initiatives to increase followers and organic post discovery. With organic viewership rising by over 60%
CBD Isolate product showcase.
Bath Bomb Product Promotion
Jojoba product promotion.
CBD Isolate product showcase.
I led the copywriting, social media strategy and creative for weekly showcases to highlight discounted & new products.
Example of collaborating with Brand Ambassador for planned content post.
Curated content using Brand Ambassador identity.
Reached out to unique users who had a large following and identified with brand messaging for omni-market promotion of sales.
Example of collaborating with Brand Ambassador for planned content post.
I managed all relationships with affiliates to plan collaborations, recruit, and send the product to.
I led the creative direction, asset delivery, and copywriting for our product launch.
I led the creative direction, asset delivery, and copywriting for our product launch.
I collaborated with our Australian team to create the first CBD store downunder. I led the strategy, asset delivery, and creative direction.
I led the creative direction, asset delivery, and copywriting for our product launch.
I led the new product creative and online digital marketing strategy through MailChimp, google ads, mantis, and traffic junky.
I wrote, curated, edited, planned, posted, and managed communication on all social media platforms, improving our engagement rate by 5%.